WITCHCRAFT:BLIZZARD

If you ask me to name one advantage of living in China, the answer would definitely be: You can always have enough fun. And just when I had a exhausting schedule that almost squeezed out all joy in my February, SAIC decided to make a difference, by turning down the trademark registration application for the upcoming blockbuster STARCRAFT:GHOST by Blizzard, because it "advocate superstition".
Here is a rough and abbreviated translation from 中国法院网：
Blizzard Entertainment, the famous American game company, applied to SAIC for registering its yet-to-be-born work STARCRAFT:GHOST as a Trademark of Cyber Athlete Service, which was then rejected by the Trademark Review and Adjudication Board of SAIC for it was suspected of advocating superstition. Soon, blizzard lodged a complaint at the First Intermediate People's Court of Beijing, requesting the decision dismissed. This morning, your correspondent learned from the court that Blizzard's request was not supported.
About the rejection, SAIC gave us a reason that "STARCRAFT:GHOST comes under the kind of words that tend to produce negative influence, for containing the meaning of astrology and spirit, which are overtly against socialist moral standards.
The Review and Adjudication Board also believed that trademark, saving for its function of expressing commodity source, plays a role of cultural publication and guidance, therefore nothing that may brings negative impact can be let pass. And the "astrology and ghost" is in violation of socialist moral standards under any circumstances, which if not stopped, may lead to a flood of trademarks of similar vicious nature.
Following the overrule, Blizzard submitted various explanations and evidences to prove its innocence. But, still ...
It was learned that Blizzard appealed to the higher court.