Animal Abuse for the Kids - CCTV Shows No Remorse

Last June, CCTV Children's Channel put on a show featuring ostrich riding in the Dynamic Community program. A netizen Changchun Guomao wrote an article titled Surprisingly Uncivilized Act in CCTV Children's Channel to express his criticism and question. The article aroused feverish discussion on the internet following many reprints online, people reprimanded such act of bird abusing, and held it as extremely inappropriate. In a media interview with a chief of CCTV general editing office, the chief offered his apologize and sworn that "We and the channel will upgrade the supervision, rooting out any reappearance of such game program in the Children's Channel!" However, it is rather deplorable that in less than a year, something went even farther revisited the screen.

Ostrich Riding Show from Last June

March 13th, Changchun Guomao saw that CCTV Children's Channel produced and presented a show named Animal Sports Day for the Open, Sesame! program.


Open, Sesame!


Animal Sports Day


"Let's cheer for the animal players!"

In the show, animals gave their "performances" for the kids. In addition to traditional ones like Monkey Cycling, Elephant Play Hula Hoop and Sealion Ball Balancing, the Ostrich Riding Contest made to the screen again, two youths with strong figure and a girl dashing through the field on the ostriches and hitted the poor animals on the back.


100-meter Dash

But the most amazing stuff comes later, the directors designed a unique event - Piglet High Platform Diving. There is an old Chinese saying goes - drive a duck onto a perch, which means to make somebody do something entirely beyond him. Here we go driving pigs to dive, an unseen scenario but on CCTV Children's Channel. A flock of piglets were forced onto the high platform, who are obviously frightened, and tried to move back, but the people in their back beated them to jump off the platform like dumplings fall into pot, while the kids on the ground were applauding and cheering! The author just couldn't bear this atrocious "game" anymore, the splash must be mixed with the tears of humiliation and anger of the piglets.


High Platform Jump, participant: piglets








the cheering kids

Source: 长春国贸的博客 Changchun Guomao's Blog (Guomao: international trade)
Not a verbatim translation